How Do WFSK
What is Underwriting and Why Is It Important?
Underwriting is similar to commercial advertising, but differs in a few important areas. The FCC forbids announcements that issue a CALL TO ACTION.
Statements like “shop here”, “stop in”, “call now”, “for a limited time only”, are not allowed.
Underwriting announcements also may not contain Qualitative Words. Qualitative words such as “largest selection”, “newest model”, “best in town”, “finest selection”, and “state of the art” are prohibited.
Underwriting announcements may not mention or give reference to Prices. References such as “free”, “sale”, “discount”, “clearance, “discount”, “clearance”, “reduced”, “going out of business sale”, and “liquidation”, are also prohibited by the FCC.
Unlike other radio adverting, Public Radio underwriting announcements remain uncluttered, unobtrusive, and are presented in a direct, succinct, and effective manner. This approach is appealing to intelligent listeners who like to think for themselves.
Underwriting announcements on WFSK are recorded by WFSK’s production staff. Underwriter announcements that are not recorded by WFSK are not accepted.
What Are the Benefits of Underwriting for My Business or Corporation?
While underwriting is not commercial advertising, it can provide your firm or organization with some of the same benefits, plus some benefits that commercial advertising can’t offer.
Research indicates that educational/college radio is an excellent public relations tool. Listeners have a positive image of companies that support educational radio and report their purchasing decisions are influenced by such underwriting support.
Additionally, your support of JAZZY 88 WFSK shows you are interested in contributing to the quality of life in Nashville and surrounding communities. Your firm will be joining other fine businesses that support our quality radio and educational programming.
Financial donations to WFSK are tax deductible.
Underwriting Rates & Program Sponsorship Information
$50.00 per :30-second announcement (equals six (6) lines of copy)
$25.00 per :15-second announcement (equals three (3) lines of copy)
Corporate Sponsorship Rates and Special Programming Packages are available for quarterly, semi-annual and for annual giving.
Programming Sponsors have the option of selecting programs or day-parts which best suits their needs.
Sponsor & Underwriting Packages are available in various price ranges starting at $375 per month for event calendars or web site and social media posting. (For specifics please contact our offices)
Sponsorship & underwriting on JAZZY 88 WFSK are tax-deductible.
Please call us for an appointment and we’ll gladly set-up a time to visit with you. Reach JAZZY 88’s office by calling (615) 329-8754 or by e-mail to: firstname.lastname@example.org.
JAZZY 88 WFSK presents special educational programming regularly, with extended programming during Black History Month to highlight significant events and persons, which define our past, our present, and our future.
Among our many offerings are a variety of informative programs or historic specials from Public Radio International or other educational institutions.
WFSK’s educational emphasis can be heard in our diverse jazz music specials, documentaries, and noteworthy :60 program specials. Among them are or have been:
AAPRC Black History Month Biographies and Documentaries
WFSK Presents: “From the Fisk Memorial Chapel Series”
Reflections of Dr. Martin Luther King, Jr.
Jazz Music Specials & Music Artist Tributes
Women's History Month Specials
Independence Day Music Salutes
Tributes and Salutes to Honor Veterans